From TCL’s 2nd generation AiPQ engine, from QLED TV to diversified products, TCL reaffirms its AIxIoT strategy, enabling smart home creativity.
TCL Electronics, one of the dominant brands in the global TV industry and a leader in consumer electronics, earlier this year launched an advanced QLED TV with a mission to make life smart, coming soon. ‘IFA 2020 with the launch of AiPQ EngineTM Gen2, the latest intelligent breakthrough in AV optimization.
TCL’s relentless efforts in transitioning QLED and Mini-LED technologies have also been shown in part with the latest global TCL QLED 4K / 8K TV line. In addition, TCL reaffirmed its commitment to the AIxIoT strategy with the launch of intelligently connected multi-category products, ranging from soundbars, mobile devices, air conditioners and home appliances. other key.
Global marketing performance
With a consumer-centric approach, TCL experienced strong growth in early 2020. Despite the economic turmoil, TCL maintained impressive TV sales figures around the world. In particular in the first quarter of 2020, 4.27 million [1] TCL branded televisions were sold, with sales of TCL QLED televisions increasing by 217.1% during the same period [2].
In terms of US retail market share, TCL branded TVs ranked second in Q1 2020 [3]. In the Australian market, TCL ranked No. 1 in March [4]. In terms of expanding the global emerging market, TCL TV’s sales increased 14.3% in the first quarter compared to the same period last year [5].
In Europe, TCL also increased its sales volume in Italy by 16%, in Germany by 15%, in Czech 100%, in Poland 38%, in the United Kingdom 100% and in France, TCL strengthened its ranking at the 3rd place. in terms of market share [6]. Over the years, TCL has continued to innovate in display technology. As the input to a big screen connection, innovation in TV screens has always been a top priority.
Show improvements
Powered by machine learning algorithms that match extensive knowledge of human visual perception, TCL’s AiPQ Engine Gen2 unlocks the full potential of big screen TVs with enhanced AV capabilities. in real time, according to various types of entertainment content and viewing environment. Advanced technology also allows audiovisual performance to be tailored for unique applications in each region.
Over the past 10 years, TCL has invested billions of dollars in television screen panel production facilities, mastering LCD, OLED, foldable OLED, Mini-LED, QLED technology. TCL’s latest investment in mini-LED display technology ensures more flexible designs with more illuminated areas for stunning contrast performance. At the same time, TCL is popularizing QLED display technology for more TV models, for a wide range of consumers around the world. This year, TCL went further and formed a business alliance with JOLED Inc. to jointly develop OLED inkjet technology.
Multi-category products
Following the ongoing AIxIoT strategy, TCL has launched a comprehensive product portfolio for IFA2020. As a grand entry into smartly connected homes, TCL is showcasing its 2020 QLED TVs, such as the IMAX Enhanced and the Association-certified 8K X915 and the EISA award-winning C815.
For high-end audio products, TCL has presented itself to the winners of the IFA, IF and EISA awards – TCL TS9030 Dolby Atmos Ray Danz soundbar and TS8111 soundbar to further enhance TCL’s sound flow.
To cross the boundaries of smart lifestyles, TCL has also launched a wide variety of smart MDA products to the world, such as Ocarina and T-Smart air conditioners, and portable models; X series washing machine, P series, C series refrigerator.
For mobile devices, TCL launches the latest TCL 10 TABMAX and TABMID tablets, TCL MOVETIME MT43A Family Watch and TCL MOVEAUDIO S200 true wireless headphones. TCL also revealed TCL NXTPAPER technology designed for those who want a premium experience that combines the benefits of screen and paper.
Sponsored review
In recent years, TCL’s wide range of sponsorships and partnerships have shown that TCL realizes the power of sport and a spirit of unity that inspires players, fans and the community at large. than.
At IFA 2020, TCL announced that it was further strengthening its cooperation with FIBA.
Outlook for a smart lifestyle
Staying in tune with the times requires constant adaptation and innovation. Following the ongoing AIxIoT strategy, TCL’s cutting-edge display technology and multi-category innovations have attracted users from all over the world. With continuous efforts, TCL is committed to providing global customers and partners in this smart age with innovative products and services. Life is intelligence and intelligence develops in life.
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